First, a few questions for you. Are you sending welcome emails? (More than a single “welcome to My Business — now buy my stuff” email?) If your answer is NO, you’re missing the opportunity to strengthen KNOW, LIKE, and TRUST. Plus, you’re leaving bundles of...
As you’re gaining more and more customers for your ecommerce brand, don’t forget the person behind each sale. Lifecycle emails meet customers’ needs throughout their journey with your brand. “Eighty-one percent of SMBs still rely on email as their primary customer...
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